360-degree video is a revolutionary step in video technology that creates a truly immersive experience and unlimited opportunities for users.
VR is great for immersive live events, and 360 video is one of the most compelling ways to bring your virtual audience into your production. Whether it be live music, a conference keynote or a festival — immersive 360 videos can increase viewership by allowing users all over the world to tune in.
A recent example UK Department for Digital, Culture, Media, and Sport released their long-awaited “Culture is Digital” report. They did something unique to promote their findings — they created a 360 WebVR presentation using InstaVR.
VR also creates a “wonder effect” that attracts people to want to experience and engage with the technology more robustly than a standard screening or group conversation.
In the last couple of months, new standalone headsets have arrived on the market that are cheaper and easier to use than any before and allows for real and scalable impact. In addition, eye-tracking and emotion-tracking sensors allow us to understand the impact and adjust the content to have the most impact over time